That way people have a place to tell the world how wonderful you are.Ī summary of your reviews, including the total number of reviews received and your average rating, appear in website search results. Pick the places where you want to get reviews, and either claim or set up your businesses profile. That’s why you need to actively solicit and manage your reviews.ĭo you have a presence on Yelp, Google or, if you’re a ProAdvisor ®, on the Find-a-ProAdvisor site? How about on social media platforms such as Facebook, LinkedIn and Google+? These are just a few of the many places people like to leave reviews, but they can’t do it if you aren’t there. Your reputation and ability to bring in new business may become more dependent on what others say about you online. These findings have increased in recent years and may continue to do so. Even if someone you know refers you to a potential client, you should know that the prospect will often search online to read what others have to say about you.ĭepending on the survey you read, approximately eight or nine out of every 10 people turn to online reviews to determine the quality of a business, and around half of all people trust online reviews as much as they do personal recommendations. People are checking you and your firm out online, and reviews are often at the top of search engine results. Wait! If you are thinking, “I don’t sell a product online,” that doesn’t mean you don’t need online reviews. That same mindset applies to hiring an accountant. You’ll want to know what they liked about the TV they purchased and what they didn’t. What should you get? Which of the many options will be worth your investment? If you’re like most people, you will turn to online reviews for help sorting it out. Suddenly, you find yourself in need of a new television.

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